Web Design & Development Agency
A web platform designed to build B2B trust through clear technical and pricing transparency, frictionless OTP authentication, and a streamlined request-tracking workflow.
- Duration
2 Months
- Role
Ux designer
- Platform
Web
- Tools
Figma · FigJam
Project Overview
This project focuses on designing a platform for a website design and development company. It directly addresses key B2B client concerns regarding pricing clarity, project timelines, and technical quality. The user experience is built around a streamlined request-to-dashboard workflow and fast OTP authentication, delivering a transparent and high-converting journey for potential clients.
Problem Statement
Problem Statement Most businesses distrust web development agencies due to hidden costs, vague timelines, and unreliable support. This opacity creates friction, leading clients to abandon requests. The core challenge was transforming this complex process into a clear, transparent, and trustworthy experience
Research
To understand the root causes of client distrust, we analyzed real user reviews and complaints about web development agencies. The research revealed four critical pain points: hidden costs and unclear pricing, unreliable project timelines, poor post-launch support, and lack of full code ownership. These insights directly shaped our information architecture, ensuring every user anxiety was proactively addressed through clear messaging and transparent workflows.
User Personas
Name & Role: Reza Alavi
E-commerce Manager
Seeking a high-performance, scalable custom e-commerce platform with optimized UX to attract investors. His primary pain points are hidden costs, budget overruns, and a post-launch drop in technical support and quality.
Sara Rezaei
Educational Infrastructure IT Director
Aims to build a secure, stable platform integrated with internal LMS and automation systems.Her core pain points include server crashes during peak enrollment, lack of source code delivery, and poor accessibility compliance.
Ali Mohammadi
Enterprise Digital Project Manager
Focused on developing a highly secure enterprise portal with multi-level permissions integrated with CRM/ERP systems. His main concerns are security vulnerabilities, agencies failing to understand complex business logic, and unexpected costs for project changes.
Maryam Kazemi
International Trade Director
Aims to launch a fast, multi-language platform compliant with international standards like GDPR. Her biggest worries are brand damage from poor machine translations, legal non-compliance penalties, and slow global loading speeds.
Arash Rad
Tech Startup Product Manager
Needs a modern, scalable website optimized for conversion rate (CRO) that seamlessly integrates with their internal tech stack. His main pain points are outdated codebase delivery, lack of CRO-driven UX, and poor architectural scalability.
Nahid Parsa
Government Project IT Manager
Tasked with delivering a digital platform meeting strict regulatory, compliance, and audit standards. Her major challenges include failing security audits, poor technical documentation, and agencies unfamiliar with complex government workflows.
Information Architecture
The IA is strategically structured to eliminate decision friction and build immediate trust for B2B clients, SaaS, and enterprise partners. Instead of standard corporate navigation, the sitemap prioritizes proof of capability, clear operational workflows, persona-tailored solutions, and strong legal/technical guarantees. Every branch guides users through addressing their specific technical, financial, and security concerns, ultimately funneling qualified leads toward a structured project consultation form.
Wireframes
Final UI Showcase
